Facebook Ad Size And Specs 2023

• Facebook Video Ads Specs & Sizes
• Facebook Ads Image Size & Specs
• Facebook Feed Ads Sizes
• Facebook Carousel Ads Sizes & Specs
• Facebook Stories Ads Sizes & Specs
• Facebook Marketplace Ads Sizes
• Facebook Collection Ads Sizes
• Facebook Instant Answers Ads Sizes
• Wrap-up

Many of the businesses use these top Facebook ad sizes and specs for their future opportunities so it’s important to manage ad sizes and specs correctly. If you’re not interested in advertising on Facebook, you should really start considering. If you put something unprofessional or disorganized, then the audience will break connections. How difficult can it be, right?

Facebook puts forward a variety of ad placements and formats relating to videos, images and text in order that the business will meet their expectations and targets in Facebook Ad Library. However, there’s more to know about Facebook ad sizes and specs so let’s get into it.

Facebook Video Ads Specs & Sizes

Facebook feed video ads have dramatically increased in number over the past several years as a result of the development in popularity of video. Do not forget that these are not Facebook In-Stream Video Ads (which have a 10-second video limit). Facebook Feed Video Ads are essentially the same as Facebook Feed Image Ads with the exception that a video is used in place of a still image.

Facebook In-Stream Video Ads Sizes

To get attention from your audience, Facebook In-Stream videos are the perfect choice for you. These videos are 5-15 seconds that you can’t skip and also, are frequently seen more than 60 seconds into the main part of the video. That’s why it’s a highly effective source for Facebook Audience Network.

These are the Facebook image and video ads specs that should be followed;

• 16:9 or 1:1 aspect ratios, but 16:9 to 9:16 are provided too.
• 1080 x 1080 pixels at least, but it’s recommended to use the highest resolution because of no maximum resolution limit
• MP4, MOV, GIF video format
• 4GB maximum file size
• 5 seconds to 10 minutes video length
• The main text should be up to 125 characters, the headline up to 40, the description up to 20 characters

Facebook Ads Image Size & Specs

Facebook’s single image ads are the platform’s most traditional form of advertising. It supports a headline, a short description, and one image with a link. Except for those related to videos, you can use this ad for all advertising goals.

What Is Recommended Facebook Ad Image Size?

• Since there is no maximum resolution, it is advisable to select the highest resolution that satisfies the ratio criteria. The ideal size for a Facebook ad is at least 1080 x 1080 pixels.
• Aspect ratios for Facebook ads should range from 1.91:1 to 1:1. Generally speaking, ratios between 1.91:1 and 4:5 are accepted. However, you are restricted to a ratio of 1.91:1 if you use stock photos, create an Offer ad, or include a link.
• A minimum ad size of Facebook is 600 × 600 pixels.
• JPG or PNG file formats are suggested.
• 30 MB is the maximum file size.
• Tolerance for aspect ratio: 3%.

Facebook Feed Ads Sizes

Unquestionable top spot for advertising is in the user’s feed. Thus, it is the one that is most fiercely contested. It’s possible that your competitors are vying for the same position. It can be compared to Main Street real estate on social media. You have the choice of a video ad or an image ad. Facebook has guidelines that apply to both the text and the image/video in your ads.

Remember that these are main feed ads rather than the less common right-column ads, which are a separate type.

What Are Facebook Feed Video Ads Sizes?

The official dimensions and requirements for Facebook Feed Video ads are as follows:

• It is advised to submit the source video in the highest resolution possible without letter or pillar boxing (no black bars).
• 600 x 315 (1.9:1 landscape) or 600 × 600 as the minimum size (square)
• It is advisable to use aspect ratios between 9:16 and 16:9. (Horizontal: 16:9, Square: 1:1, Vertical: 4:5 or 2:3 and Full Portrait: 9:16)
• Various video formats are supported, although MP4 or MOV are recommended
• A maximum of 4GB for video files
• Maximum video duration is 240 minutes
• Sound and video captions are optional but suggested
• No more than 20% of the text in the video thumbnail image
• Headline should be 25 characters
• 30 character limit for link description

What Are Facebook Feed Image Ads Specs?

Despite the fact that video is gaining popularity, the bulk of Facebook ads still only have one image. This is unlikely to change because using a snapshot is unquestionably more simpler than having to make a film.

On Facebook, text in images has always been a big deal. More than 20% of text in your image will result in “reduced delivery” (according to the official Facebook ad specifications). Keep in mind that when Facebook calculates your 20% conversion rate, it ignores the text in your ad’s body copy. Facebook has a tool to help you make sure your image doesn’t include too much text.

The official dimensions and requirements for Facebook Feed Image ads are as follows:

• Useful image resolution: 1200 x 628 (1080 x 1080 for a 1:1 image). There are no constraints on size.
• 1.9:1 to 1:1 and 9:16 to 16:9 image ratios (no links) (if there is a link)
• 20% maximum for images and text
• Images in.jpg or.png format (Note: GIFS that are animated should be uploaded as video ads.)
• Total of 125 characters (if there is no link)
• Headline should be 25 characters (any more will appear truncated)
• 30 character limit for link description

Facebook Carousel Ads Sizes & Specs

When presenting your goods and services using numerous videos and images, Facebook carousel ads work well. So it’s a nice way to pull in customers.

Messenger Inbox, Facebook Audience Network Native, Facebook Feed (Image and Video), Facebook Right Column, Facebook Instant Article, Facebook Marketplace, Facebook Stories, Facebook Search Results, Instagram Stories, Instagram Feed, and Facebook, and Interstitial ads are just a few of the places where you can use these ads.

Additionally, each Carousel ad can have a minimum of 2 cards and a maximum of 10 cards. The Facebook Carousel ad requirements are as follows:

What Are Facebook Carousel Video Ads Sizes?

• 1:1 is the ideal aspect ratio. On Instagram, ratios between 1.91:1 and 1:1 are supported, however they can be disguised to 1:1
• Facebook video ad specs: Since there is no maximum resolution, it is preferable to use the highest resolution that still complies with the ratio criteria. 1080 x 1080 pixels is a nice form for video sizes
• MP4, MOV, or GIF are the ideal formats for Facebook video ads
• 4GB is the maximum video file size
• Tolerant aspect ratio: 3%
• 240 minutes to 1 second of video. Keep in mind that Instagram only permits videos to last up to 2 minutes

What Are Facebook Carousel Image Ads Sizes?

• Recommended Facebook ad picture size: Since there is no maximum resolution, it is preferable to select the largest Facebook Carousel image size that satisfies the ratio criteria. The ideal image size for Facebook ads is at least 1080 x 1080 pixels
• Facebook ads should have a 1:1 aspect ratio. On Instagram, ratios between 1.91:1 and 1:1 are supported, however they can be disguised to 1:1
• JPG or PNG file formats are suggested
• 30 MB is the maximum image file size

Facebook Stories Ads Sizes & Specs

Both Facebook and Facebook Messenger provide story ads. They could include pictures, videos, or a mix of the two. Each Video Story ad can last up to two minutes. Every image in the image narrative ads will be shown for 5 seconds.

What Are Facebook Stories Ads Image Sizes?

• Facebook story size: There is no maximum resolution; however, it is recommended to select the highest resolution that satisfies the ratio criteria.
• The ideal aspect ratio for Facebook ads is 9:16. On Fcebook and Messenger, image ratios ranging from 1.91:1 to 9:16 are supported. Images smaller than 9:16, however, will have colorful gradient bars above and below the image, and the primary text field’s text will appear below the image. Instagram supports aspect ratios from 16:9 to 4:5 and 9:16. Only a 1.91:1 ratio can be used for Dynamic Story ads
• 500 pixels is the bare minimum
• JPG or PNG file formats are suggested
• Tolerance for aspect ratio: 1%
• 30 MB maximum file size

What Are Facebook Stories Ads Video Sizes?

• Facebook story size: There is no maximum resolution; however, it is recommended to select the highest resolution that satisfies the ratio criteria
• No letterboxing or pillar boxing is permitted
• Edit lists and special boxes in file containers shouldn’t be included in videos
• Square pixels, a fixed frame rate, progressive scan, stereo AAC audio compression at 128kbps+, and H.264 compression are the video settings
• The ideal aspect ratio for Facebook ads is 9:16. Supported ratios range from 1.91:1 to 9:16
• However, for videos that are less than 9:16, colorful gradient bars will be added above and below the video, and the major text field’s content will be positioned beneath the image
• Instagram supports aspect ratios from 16:9 to 4:5 and 9:16. Only a 1.91:1 ratio can be used for Dynamic Story advertising
• MP4, MOV, or GIF are the ideal formats for Facebook video ads
• File size limit: 4 GB
• 500 pixels is the bare minimum
• 1–2 minutes of video are included. Keep in mind that playable video ads, which are only accessible through Facebook Stories, have a 16-second time limit
• Sound and captions are optional but highly advised
• Tolerance for Aspect Ratio: 1%

Read Instagram Ad Size & Specs article to get more information about the size of Instagram Ads

Facebook Marketplace Ads Sizes

You can advertise your goods or service on Facebook Marketplace in addition to listing it for sale there. Reaching a customer base that is ready to buy is the key benefit of advertising on Facebook Marketplace. Particularly, Facebook Marketplace is incredibly effective for local purchases of goods and services.

What Are Facebook Marketplace Image Ads Sizes?

• Facebook Marketplace image size: There is no maximum resolution; nevertheless, it is recommended to select the largest Facebook Marketplace photo size that satisfies the ratio criteria
• Facebook ads should have a 1:1 aspect ratio. But there is support for ratios ranging from 16:9 to 9:16
• JPG or PNG are suggested image file types
• 30 MB maximum file size

What Are Facebook Marketplace Video Ads Sizes?

• Facebook video ad specs: Minimum 1080 x 1080 pixels, however since there is no maximum resolution, it’s recommended to choose the largest Facebook photo that satisfies the ratio criteria
• 4:5 is the ideal aspect ratio. It is possible to truncate ratios from 16:9 to 9:16 to 4:5
• Square pixels, a fixed frame rate, progressive scan, stereo AAC audio compression at 128kbps+, and H.264 compression are the video settings
• It is advised to use MP4, MOV, or GIF file types
• Maximum file size: 4GB
• 1 second to 241 minutes of video
• Tolerant aspect ratio: 3%
• No captions are available. If you want to add subtitles, you can do so by embedding captions in your video
• Sound is optional but advised
• No letterboxing or pillar boxing is permitted
• Edit lists and special boxes in file containers shouldn’t be included in videos

Facebook Collection Ads Sizes

When using mobile devices, Facebook Collection ads make it easier for potential buyers to peruse your product or service catalogs. However, only the Facebook and Instagram Feeds, Facebook In-Stream videos, and Instagram Stories include these ads. You can display many services or items with these ads by adding a video or a cover photo.

Additionally, they give users an immediate experience when they click on the full-screen versions. This enables potential clients to discover a lot about your company without ever leaving Facebook.

What Are Facebook Collection Ads Image Sizes?

• Facebook ad picture size: Minimum 1080 x 1080 pixels, however since there is no maximum resolution, it is preferable to select the largest resolution that satisfies the ratio criteria
• Facebook ads should have a 1:1 aspect ratio. Ratios between 1.91:1 and 4:5 are encouraged, though they could be reduced to 1:1
• Aspect ratio of an Instagram ad is 1.91:1 to 1:1
• JPG or PNG file formats are suggested
• 30 MB maximum file size

What Are Facebook Collections Ads Videos Sizes?

• Facebook video ad size: Minimum 1080 x 1080 pixels, however since there is no maximum resolution, it is preferable to pick the highest resolution that satisfies the ratio criteria
• MP4, MOV, or GIF are the ideal formats for Facebook video ads
• Aspect ratio for Facebook Feed that is advised is 1:1. Ratios between 1.91:1 and 4:5 are encouraged, though they could be reduced to 1:1
• In-Stream Aspect ratio of 1.91:1 to 1:1 for video
• File size limit: 4 GB

Facebook Instant Answers Ads Sizes

Publishers can post quickly downloadable interactive content to the Facebook mobile app using Facebook Instant Articles. Similar to installing Google ads on your website, approved publishers can decide to place ads within their Instant Articles. You can target this placement as a Facebook advertiser, which means that your ads will show up whenever your target market views one of these Instant Articles on their mobile devices.

What Are Facebook Instant Answers Ads Image Sizes?

• Image resolution minimum: 600 × 600
• Image resolution to use: 1200 x 628
• Image ratio should be 1.91:1 (9:16 to 16:9 without a link) (if there is a link)
• 20% maximum for images and text
• Kinds of image files:.jpg or.png
• Headline should be 25 characters (any more will appear truncated)
• 30 character limit for link description

What Are Facebook Instant Answers Ads Videos Sizes?

• Uploading the highest-resolution source video is advised
• Aspect ratios should be between 9:16 and 16:9
• Various video formats are supported, although MP4 or MOV are recommended
• A maximum of 4GB for video files
• Maximum video duration is 240 minutes
• No more than 20% of the text in the video thumbnail image
• Headline should be 25 characters (any more will appear truncated)
• 30 character limit for link description

Wrap-up

In conclusion, before starting a new campaign, you must first identify your goal. Examples of what it might be include conversions, catalog sales, store visits, traffic, video views, engagement, reach, brand awareness, lead generation, messaging, or app installs.

The next step is to select the best ad formats and placements. To achieve the greatest results, use the proper Instagram and Facebook ad spec, Facebook ad standards for your creatives, and keep your ad language inside the permitted length.

When you connect your Facebook Ads account to WASK, you can manage all of your data and publish new ads. For your ads, you can also use optimization and smart audience techniques.